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INTERNATIONAL TV COVERAGE AND AUDIENCES

Thanks to TV rights distribution via the commercial department of RAI, the Giro d’Italia was
broadcasted in 165 countries and five continents.

In Europe the Giro d’Italia had a signficant presence on the Eurosport International platform, with
125 hours of coverage on Eurosport and Eurosport 2 (+31% compared to 2011), of which 52 hours
was live (+24% compared to 2011). The Eurosport coverage reached 40 million viewers, who saw
at least one minute of coverage (+20% compared to 2011).

TV2 Denmark was the host broadcaster of the Grande Partenza in Denmark. Other broadcasters
included: TV 2 Norway, VRT and VRM (Belgium), Nos (Netherlands), Ceska Televize (Czech
Republic), Tv Kahbar (Kazakhstan), RTL (Luxembourg), SRG SSR (Switzerland), Eitb - Euskal
Telebista Euskatel (Basque Country) and Marca TV (Spain).

The Giro d’Italia had excellent coverage in America via Universal Sports Network for the USA and
Canada. Moreover, for the first time, stage two was also seen on the NBC network entering the
houses of millions cycling fans. The Giro d’Italia was also broadcast in Central America and Latin
America via Televisa Deportes Network, ESPN Sur and ESPN Brazil.

The agreement with Supersport was renewed this year for coverage in Africa and the Giro d’Italia
was also visible in Asia thanks to Eurosport, Japanese channel J Sports and Kazakhstan channel
Khabar TV. In Australia SBS doubled its coverage, with eight stages shown live as well as daily
highlights.

LIVE STREAMING ON GAZZETTA.IT E http://WWW.GIRODITALIA.IT

An average of 50,000 unique users used the streaming service every day. The highest number of
unique users was for stage 19: Treviso- Alpe di Pampeago. The average length of streaming was
almost an hour per user.

INTERNET

More than 200,000 unique users visited the official race website (http://www.giroditalia.it) every day
during the race. The site had more than one million page views per day. The record for one day was
stage 19 (Treviso-Alpe di Pampeago), with 352,000 unique users and 1,600,000 page views.

בסה"כ מדובר, כבר כמה שנים, בג'יי.אר סמית לעניים. שזה לא רע לקונטנדרית

בסה"כ מדובר, כבר כמה שנים, בג'יי.אר סמית לעניים. שזה לא רע לקונטנדרית